What is a Bathing Ape?

A Bathing Ape (or BAPE) is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993. The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto.

Is a Bathing Ape the most hyped brand in streetwear?

The year is 2023, and BAPE is one of the most hyped brands in streetwear. When you first discover this culture and start doing your history research, Nigo’s label, aka A Bathing Ape, is in Chapter One. But as we’ve discussed at length over here lately, the last few years have been interesting for streetwear, because now it’s mainstream.

Who is the creative director of A Bathing Ape?

Exact details regarding the creative future and expansion of A Bathing Ape are unknown; however, A Bathing Ape founder Nigo remained on board as the Creative Director for the next two years.

What is Bape Camo?

Secondly, with its blobby, “hyperflat” design inspired by traditional duck-hunting camouflage, BAPE camo brings the glossy, cartoon-esque, fun and fantastical element of Japanese fashion to life without being kitschy or corny.